Strategic Planning: Communication Plan Essay Assignment Paper
Strategic Planning: Communication Plan Essay Assignment Paper
Communication Plan for the Action Plan of the Cook County HHS Surgical Department
A communication plan is a vital part of the implementation of a strategic plan since it’s heavily reliant on the commitment and input of several individuals who need to be informed and involved in the entire process starting from the initial stages up to when results will be generated. In this context, it is mandatory that a communication plan is formulated for several reasons: creating engagement, generating broad input, providing an update of progress and testing assumptions (Torppa & Smith, 2011). It will provide clarity on the relationships which exist between information, audiences and communication channels.
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A communication plan will identify and raise awareness on the long-term benefits of the organization’s initiatives to patients, staff working in the surgical department, patients and the hospital. In the case of implementing the action plan for Cook County HHS, the key purpose of the communication plan be to assist in identifying the audiences which need to be reached, convey the information that they ought to receive and how they will receive it. This is attributed to the fact that, each of the audiences impacted in the action plan has special characteristics, motivations, and needs. Therefore, each of these audiences has to be communicated to in the most effective way.
Communication Strategies To Be Utilized
The communication plan will be guided by a purpose statement that will be aligned to the strategic goal. This is a useful way of remaining committed to what is hoped to be achieved with it. Therefore, it will act as a reminder and reference for all stakeholders involved in the implementation of the action plan (Wolf & Floyd, 2017). At the introduction part of the communication plan, a brief outline of what the surgical department does, its function, staff and how it operates will be provided. It will also include the communication strengths of the organization, more so the surgical department through a SWOT analysis. This will closely be followed by the objectives of the surgical department alongside communication objectives. In this section, the overall vision and aims of the surgical department will be listed and suggestions on how communication can help to deliver these goals will be outlined.
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