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Analyzing Marketing Campaigns essay assignment
Competency
Compare and contrast new social media marketing trends with more traditional forms of advertising.
Instructions
We have been looking at successful ad campaigns using social media. Let’s apply this directly and see how this compares with older methods of advertising.
Choose a recent social media campaign, possibly one you interacted with. Below are some possible examples:
ALS #IceBucketChallenge
Always #LikeAGirl
Coca-Cola #ShareaCoke
IKEA book video
McDonald’s Super Bowl 2015
Taco Bell #OnlyInTheApp
Virgin America Boo videos
Then consider an older commercial, before social media was (as big) an influence. You can look at famous ads on Youtube.
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In a minimum of 3 pages, please do the following:
Provide an introduction with a summary of the ads you have chosen, and an explanation of what the stated intent behind the ad is.
From there, look at what the ad actually says (like a beer ad might actually be demonstrating that women are sex objects).
Describe how social media plays into the intent and the actual message. What’s different between the two you chose?
What made the ads successful (or not successful)?
What ideas and opinions do you have about the product or brand after reviewing the ads?
What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?
Summarize your analysis.
Here is an example of the way most companies do it these days.
Step #1 – Plan the campaign and how you want to track it.
Step #2 – Define the channels you want track.
Step #3 – Define the Marketing Metrics You Want to Measure.
Step #4 – Measuring Your Campaigns
