Evolving Client Behavior Marketing Strategies of Veterinary Healthcare Industry Essay Assignment Paper

Marketing strategies of the veterinary healthcare industry, as with so many industries, has evolved significantly over the past twenty years. Prior to that past twenty years it remained fairly constant with very little changes. Since the marketing revolution and innovation brought about to *create* the digital marketing revolution, consumers i.e. clients are looking for more than just a service that provides a solution to their problem. There is a greater sense of brand awareness as well as a greater desire for a unique client experience. The greatest challenge for veterinary hospitals and clinics has been to recognize and respond effectively to this tectonic consumer shift.The Digital Revolution and Evolving Client Behavior Marketing Strategies of Veterinary Healthcare Industry

Today, more than 50% of consumers use mobile devices to search the web, book appointments, shop, and pay for goods and services. The rise of the digital health care provider has developed in response to this tectonic consumer shift. In addition, clients are using their devices to find out third-party information about their pet’s medical conditions and treatments as well as researching areas of pet medicine that interest them. A frequent example is a client being recommended a flea & tick medicine by a friend. The client will typically research the flea & tick medicine prior to their veterinarian visit. Throughout the marketing sector as a whole, there has been an increase in digital ad budgets, creation of personalized content for the target sector, and improvement in search engine optimization (SEO). The Veterinary Health Care industry cannot fall behind in this change of focus and must evolve. As a veterinarian or hospital manager, it is critical that you understand your clients and exceed their expectations.

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